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EN
I’m Juan Ramírez, a product designer at Fetchly, passionate about building digital products with AI woven into every step of my process, from research to coded prototypes.
About
Born in Ecuador and now based in Argentina, my journey has taken me from designing interfaces and AR experiences at studios like 3Dar and Camon, for brands like Meta, Disney, Ford and Nestlé, to running my own practice, 21Studio. Today at Fetchly, I join ecommerce and app product teams as one more designer on their team.
I also love working with independent artists, creating 3D visuals, live pieces and interactive installations shown at Primavera Sound and Teatro San Martín.
Contact Juan Ramírez
For projects, commissions or just to say hi: juancrm.dg@gmail.com
Product Design
It’s time complex interfaces felt simple. A good screen shouldn’t need a manual.
At Fetchly I design ecommerce and app products working side by side with engineers and PMs. Before that, I evolved the design system behind VAST Data’s website and designed Itaú’s financial education experience, where 3D and an instant-feedback quiz made learning about money more fun.
Designing with AI
AI is already part of my process, not as a shortcut but as one more tool on the worktable.
I use it to research and synthesize, explore variations and go from Figma to coded prototypes in much less time. That gets me sooner to what matters: testing with users and making decisions with the team. I designed this very site in Figma and built it with Codex and Claude.
3D & CGI
We can’t deny that attention is won in a split second of scrolling. But a giant object in the middle of the street helps a lot!
I explore 3D for brands and artists: FOOH series, the Spotify Canvas for TAYHANA, visuals for Primavera Sound and for the Club Latinx World Tour.
Interactive Experiences
I believe the web can still surprise us. That’s why I explore AR, WebGL and Three.js, inside and outside client work.
I’ve designed AR activations like the Ford launch, the Disney Castles collection and the Xiaomi 15T Pro launch. And I keep testing ideas in my lab, like an AR tunnel that appears when you point your phone at a printed sheet.
FAQ
What UX/UI services do you offer?
I like being there for the whole process: UX strategy, user flows, wireframes, design systems and high-fidelity UI for web and apps. When the project calls for it, I bring 3D or interactive layers right into the interface.
Can you handle a website project end-to-end?
Yes. I enjoy taking an idea from the first sketch in Figma to a live, working site. I combine custom development with AI-assisted tools depending on what each project needs. This very site is an example.
What is FOOH?
FOOH (Fake Out of Home) is a CGI format where giant 3D objects are blended into real footage, as if they were really there. It’s the kind of format that makes people stop scrolling.
Do you create 3D visuals for music artists?
Yes, and it’s some of the work I enjoy most. I work hand in hand with artists on animated cover art, visual loops for live sets, AR experiences, social teasers and CGI for releases.
What 3D and motion tools do you use?
My core kit is Blender, After Effects and Figma. For 3D on the web I explore with Three.js, WebGL and A-Frame, depending on each project’s scope.
Are you available for freelance projects?
Yes, I’m open to freelance projects and direct collaborations. Fill in the brief below or write to me, and we’ll shape it together.
Have a project in mind?
Tell me what you have in mind and I’ll get back to you with a tailored proposal.
Send Project BriefCurrently taking new projects: 2 slots open in April
This website was designed and developed by me in ©2026, using Figma, Codex and Claude.
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