3D & CGI by Juan Ramírez

SS24 My Own Wave by Sarkany was a campaign video combining live-action chroma footage with fully digital environments. I led CGI direction and compositing, replacing green screen material with a virtual desert scene and metallic fluid simulations in Blender. The final pieces were cut for two moods, day and night, for social media distribution.

#Chromakey #Vfx #Blender #Freelance

Fake Out of Home for SNT was a CGI activation featuring an oversized 3D bag integrated into real city footage. I handled the full pipeline, matchmoving, lighting, shading and final compositing, to keep the piece physically convincing. Built for immediate social impact and high shareability.

#FOOH #FakeOutOfHome #CGI

FOOH Series for SNT expanded the concept into multiple CGI spots featuring oversized boots and bags inserted into urban scenes. The objective was to build a repeatable visual system for campaign storytelling across several posts. I produced the 3D assets, camera tracking, rendering, and compositing pipeline, ensuring each shot preserved realism while staying bold and branded. This series reinforced consistency across content drops and helped sustain engagement through recognizable visual motifs.

#FOOH #FakeOutOfHome #CGI

Toyota FOOH Series was created for seasonal campaign moments, combining real dealership footage with oversized CGI elements. The main goal was to turn product communication into thumb-stopping visual content while preserving brand trust and realism. I developed the full 3D integration workflow, including matchmoving, scene lighting, look development, and final compositing. The output delivered scalable campaign assets that translated well across social platforms and maintained a consistent premium visual tone.

#FOOH #CGI #Toyota

Epishi World & Ethiopian Airlines was a CGI-led travel campaign concept designed to make the brand universe feel playful and aspirational. The creative challenge was to translate travel benefits into memorable visual storytelling with objects like floating tickets, boxes, and balloons integrated into real landscapes. I produced 3D animation, matchmoving, shading, and compositing for the final pieces. The result was a coherent content series that communicated a light, dreamlike travel narrative for digital channels.

#CGI #EpishiWorld #EthiopianAirlines

Puma CUMBRE was a CGI product film built around a South American football narrative, connecting the ball to neighborhood courts and stadium atmospheres. I developed the full animation workflow, matchmoving integration and look development for cinematic realism. Designed for high-retention viewing across social and branded channels.

#CGI #CopaAmerica2024 #Puma

Spotify Canvas videos for TAYHANA’s EP were looping 3D visualizers for Spotify Canvas and social. I designed and animated the set in Blender, focusing on rhythm, symbolic imagery and repeatable motion, a visual layer that extends the EP across platforms without illustrating it literally.

#Visualizer #SpotifyCanvas #3DAnimation #Blender

Primavera Sound involved creating stage visuals for Tayhana at the Bits by Axion setup in Buenos Aires. The challenge was to design content that worked from every viewing angle around a central booth with 360° LED screens. I produced a series of visual pieces in Blender, prioritizing rhythm, readability, and immersive continuity across panoramic playback. The final output supported the live set with a cohesive visual narrative and reinforced the atmosphere of the performance space.

#3D #Freelance #Blender

PANT MULTITUD by Oseo was produced as a 3D video piece for the garment relaunch campaign. The objective was to spotlight product design details through character-led visual storytelling rather than static fashion shots. In collaboration with Oseo, I developed modeling, animation direction, and final composition to keep the character and garment language aligned with brand tone. The result delivered stronger product recall and campaign identity.

#3d #Character #Clothes #Blender #Freelance

Club Latinx World Tour was an AR experience for @tayhana_ built on a printed tour flyer. Using world-tracking, I designed a 3D scene with stage elements, lasers, globe visuals and animated tour dates, turning a static announcement into something fans could step into and share.

#AugmentReality #Flyer #Instagram #SparkAR

Jewelry Design for Jolinew0rld focused on translating organic references into production-ready digital jewelry concepts. The brief asked for expressive forms that could connect fashion attitude with experimental digital aesthetics. I collaborated on 3D modeling, surface development, and material definition, shaping metallic textures and silhouettes for visual and technical viability. The final set of pieces established a consistent design language that bridged art direction, wearable form, and scalable digital prototyping.

#3DModeling #Blender #JewelryDesign #DigitalArt #Jolinew0rld

ClassDojo 3D Map is an interactive world built for students and teachers to navigate inside the platform. I designed a low-poly environment with educational zones, stylized terrain and landmarks, then optimized it for smooth web performance using Three.js. World-building, 3D modeling, lighting and spatial storytelling, built to run cleanly in the browser.

#3DDesign #ThreeJS #InteractiveMap #ClassDojo